Content for Audible’s Moriarty
Take everything you know about Sherlock Holmes and flip it on its head. This audio-thriller repositions Moriarty as the lead character trying to prove his innocence against the villain, Sherlock Holmes.
We worked on this from end to end, including strategy and concepting, original shoot production, and post-production of trailers, key art and social content.
Created at hi5.agency
creative direction: matt sample, abby force, Farah MOHIUDDIN
DP: Andrew Huebscher
Design: jin kim, ricky gaez, kyle kushner, robin mccormack
Motion: tabatha roche, sharrieff hall, shane rowe, nikki jermaczonak
AV: jarred buck, joe denk, kelly trusdell, francisco garcia
Supporting trailer telling the story through tintypes.
Carousel showing the contrast of how different people perceive Moriarty throughout the story.
Expanding on the multi-faceted nature of the characters and not knowing which is true through broken glass audiograms.
Key art and out of home placements.
Lighthearted BTS content featuring Billy Boyd giving fans a tour around set to drive excitement ahead of launch.