Social content for Lionsgate’s Moonfall
This end of the world disaster movie campaign was anything but ordinary. We leaned into the absurdity and played up the humor, bringing the audience along on a wild ride.
Created at hi5.agency
CREATIVE direction: Farah MOHIUDDIN
Design: chiaki Samonte, Farah MOHIUDDIN
Motion: tabatha roche, sharrieff hall
AV: jarred buck
A tribute to Fuzz Aldrin, the moon’s favorite cat.
A video that asks the burning question: what if the moon was in love with Earth this whole time?
Think the ads at the end of news articles are ridiculous? Us too, so we made our own.
A classic bedtime story to soothe us during our imminent demise.
Moonfall fans are more than willing to play along with our absurdist tone & voice.
Earned media — thanks Thrillist!